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You know that today’s market place is like a small town, when:
Every customer can now talk directly to each other
People listen more to what your customers say about your company than your advertising
The individual human voice is valued over corporate mission statements
Everyone online is trying to band together in small communities
Everyone wants to buy their products locally
Technology and economics are transforming business in a completely unexpected way: even the largest companies must compete for customers as if they were small, local businesses. Your customers are talking to their peers everywhere – and listening to each other, not your carefully crafted advertising or branding. Suddenly, communities and personal connections are critical to your success. It’s just like doing business in a small town, where “reputation is forever.”
Businesses are now forced to play by a different set of rules. Great small town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their solutions have become invaluable to even the largest companies, most dominant brands, and most cosmopolitan businesses. View this workshop to learn those rules and the “small town” solutions you can apply to your business to succeed in today’s connected world.