The power of branding is evident in our everyday lives. When you think of tissues, the Kleenex brand springs to mind. When wrapping a present, we often reach for the Scotch tape. When ordering a cola, we ask for a Coke. It’s not by chance that these products are household names and ingrained in our minds.
This free online business workshop will help you define your company’s brand, identify ways to increase the strength of your company’s brand, and show how a strong brand reputation and personality can benefit your company.
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